As part of a long-term plan to transform the Promenade into a more vibrant, unique and experiential destination, City Council altered zoning ordinances to help bring a host of new business types to the Promenade.

The new permissible land uses include childcare services, pet stores, hotels, medical and dental offices, tattoo parlors, cinemas and theaters, convention centers and general personal services. The zoning changes also gives businesses more flexibility to utilize rooftop, second floor and alleyway spaces.

Read More: https://www.smdp.com/council-allows-hotels-liquor-stores-medical-offices-and-more-on-promenade/208971 

AND: https://www.santamonica.gov/press/2021/09/29/council-approves-more-flexible-zoning-for-third-street-promenade-to-fast-track-economic-recovery